Carrot Price Report April 2025 – Shandong Vegetable

Carrot Price Report April 2025

1. Market Overview

On April 8, 2025, the overall average vegetable price in the Shandong market was recorded at 2.46 CNY per jin, which translates to 4.92 CNY per kg. Although the market saw a modest decline of 2.4% compared to the previous day, there remains a 7.9% year-over-year increase. The market is experiencing an “ice and fire” phenomenon—while pepper varieties are surging, bean vegetables are generally under pressure. Root vegetables, however, have maintained a steady upward trend, with carrots being one of the most closely watched.

• Overall Vegetable Price:

  • 2.46 CNY per jin (or 4.92 CNY per kg)

  • Converting to US dollars (using 1 CNY ≈ 0.14 USD):

    • Per kg: 4.92 × 0.14 ≈ 0.69 USD per kg

  • Converting to Euros (using 1 CNY ≈ 0.13 EUR):

    • Per kg: 4.92 × 0.13 ≈ 0.64 EUR per kg

2. Carrot Price Dynamics

Recent industry observations show that the price of carrots has risen by 43.6% compared to two years ago, with the current price at 1.58 CNY per jin. When converting this to a per-kilogram basis, the price is 3.16 CNY per kg. This significant increase is largely attributed to the widespread adoption of improved soil techniques that have enhanced the quality of the carrots.

• Carrot Price Conversion:

  • 1.58 CNY per jin becomes 3.16 CNY per kg

  • Converting to US dollars:

    • Per kg: 3.16 × 0.14 ≈ 0.44 USD per kg

  • Converting to Euros:

    • Per kg: 3.16 × 0.13 ≈ 0.41 EUR per kg

Key Contributing Factors

• Quality Premium Effect:
  The upgraded soil improvement technologies have not only increased yields but have also significantly enhanced carrot quality. Consumers are willing to pay a premium for these higher-quality products, as evidenced by the 43.6% price increase over two years.

• Market Response to Innovation:
  Modern agricultural practices, especially improved soil treatments, have elevated the overall quality of Shandong carrots. As a result, the market rewards producers with higher prices due to increased consumer demand for premium produce.

3. Comparative Trends Within the Market

To provide a broader context, the performance of carrots is compared with other categories:

• Pepper Category Surge:
  Specialty peppers, such as the “beauty pepper,” have experienced a dramatic daily price increase of 15.7%, reaching 7 CNY per jin. This converts to 14 CNY per kg.

  • Pepper Price Conversion:

    • In US dollars: 14 CNY per kg × 0.14 ≈ 1.96 USD per kg

    • In Euros: 14 CNY per kg × 0.13 ≈ 1.82 EUR per kg

• Pressure on Bean Vegetables:
  In contrast, bean vegetables are facing a downward trend. For example, the so-called “bean king” has dropped by 18.6% compared to the same time last year, with other bean varieties showing similar declines.

4. Future Outlook

Looking ahead, the prospects for Shandong carrots remain positive, though several factors should be closely monitored:

• Continued Technological Innovation:
  As advancements in soil improvement and cultivation methods continue, the quality—and hence the market competitiveness—of Shandong carrots is expected to further improve. This could drive additional price appreciation in the long term.

• Supply-Demand Equilibrium:
  While higher prices benefit producers, it is crucial to maintain a balanced supply-demand dynamic. Authorities and growers must collaborate to monitor market conditions and prevent potential imbalances.

• Policy Support and Brand Development:
  Government initiatives, along with efforts to establish regional branding for high-quality agricultural products, are likely to expand market opportunities for Shandong carrots. Such support could help transition the local industry from relying solely on regional advantages to building a recognized brand identity.

5. Conclusion

The current price of Shandong carrots, at 1.58 CNY per jin (equivalent to 3.16 CNY per kg, or approximately 0.44 USD and 0.41 EUR per kg), reflects both the quality premium resulting from improved soil technologies and the evolving market dynamics. This upward trend signifies a broader shift in the agricultural sector towards quality and innovation. With continued technological advancements and supportive policies, the Shandong carrot market is well-positioned for sustained growth and increased consumer appreciation.

This report, prepared by the Shandong Vegetable Industry Observation Team, is intended for industry stakeholders and consumers to provide an in-depth analysis of current market trends and the future outlook for Shandong carrots.